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Rejoan bd
Jun 08, 2022
In Fashion Forum
In terms of new distribution channels, OTT, CTV, and MVPDs are already notable. Latest Mailing Database, or NexGen TV, will also become more important throughout the year, as increasing station deployments mark a significant development in addressable Latest Mailing Database advertising for over-the-air broadcast TV. 3. Audio Consumption Is Forever Changed . Spotify, Pandora, and other similar platforms were already taking over as primary listening channels for consumers rather than traditional, terrestrial radio. Latest Mailing Database But now with the rise in remote work and fewer people in their cars than ever before, the hit is even more dramatic and further Latest Mailing Database affected by the growing popularity of podcasts. Audio consumption is forever changed as the world may never return to the “normal” office commute. In 2021, traditional radio will have to change its model and offer more streaming capabilities along with quality content consumers want to hear in order to remain relevant. According to the Latest Mailing Database 2021 Infinite Dial report, weekly audio listeners will reach 193 million, or 68% of the US population, in 2021. This is up from Latest Mailing Database 169 million in 2020. The report also indicates that weekly podcast listening will increase to 80 million (28% of the population), up from 68 million (24%) in 2020, while smart speaker ownership will grow to 94 million (33%), up from 76 million (27%) last year. Among people who work from home, 49% own at least one smart speaker.
 New Distribution Channels Give Way Latest Mailing Database content media
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