Forum Posts

sherminsathi6
Apr 02, 2022
In Fashion Forum
Marketing campaign but are seeing low email open and click-through rates, don't fire your copywriter right away. Just because your clicks aren't converting to promotional sales doesn't necessarily mean your creative is at fault. The problem may be the result of a lack of good email marketing practices. Not following best practices is like navigating through a hurricane without a life jacket. Your problem may be the result of one or more of these six common email marketing mistakes. Some may be obvious, some may not apply, but all can contribute to an unsuccessful email send. Fix them and watch your conversion rates start to climb. Mistake #1: skipping good list management imagine that you are planning a wedding. The right guest list is as important as the venue or caterer you choose. If you're only inviting family and close friends to the ceremony and then company mailing list expanding your list for the reception to include cousins ​​and co-workers, it's important that you keep those lists straight - otherwise your boss might get confused. Find yourself in the front row of the church watching you tearfully exchange wedding vows. You also don't want to send duplicate invitations to the same family, especially considering the cost of wedding invitations these days. Of course, It's so much easier, but it will cause a lot of problems later. Sure, it's so much easier to do , but it will also cause so much trouble later on. Now consider your mailing list. When was the last time you watched it? If it's been a while, you need to make this a regular item on your email marketing best practices list. Do you have all of your subscribers consolidated into one list? Then you're not taking advantage of proven email strategies like list segmentation and a/b testing. Segmentation based on signup source is one of the easiest yet useful ways to manage your list.
0
0
4
 

sherminsathi6

More actions